Clarity

over

everything

Make your messaging clear again with content audits, workshops, coaching, copywriting services, and more.

MAKE IT MAKE SENSE

There’s nothing more frustrating than hearing a customer say something about your product or business that’s different than what you say about it. This isn’t an information problem—it’s a translation problem. And in today’s world, the brands that can vocalize and communicate the clearest ideas will cut through the noise and win. Big.

The business owners I talk to often start off sentences with phrases like, “I just don’t know…” and “I’m not sure if…” because there’s been so much confusion up to this point, and even they don’t know what the problem is.

If you’re feeling a disconnect between your brand and your customers, then you might have a content, messaging, and branding gap—which means you need someone to help you push for clarity over everything else.

That’s where I can help.

Explore the full content audit, workshop, coaching, and consulting packages for your brand.

MEET

Charlie

Charlie is your new favorite content guy. He’s been helping people and companies make ideas clear for over 15 years. As a writer, speaker, communicator, and strategist, he’ll push you and your brand to think differently about your content and overall messaging strategies.

MAKE CONTENT YOUR LAST WORRY

WHAT IN THE WORLD IS A CONTENT AUDIT?

This isn’t your average spelling and grammar check (even though they’re fun to do).

You’re going to get an in-depth look at:

  • YOUR OVERALL CONTENT STRATEGY

  • YOUR BRAND VOICE AND MESSAGING

  • HOW YOU STACK UP AGAINST YOUR COMPETITORS

  • WHAT GAPS CURRENTLY EXIST

  • WHAT OPPORTUNITIES YOU HAVE TO MAKE EVERYTHING MORE CLEAR

WHY DO I NEED A dedicated CONTENT person?

Do you have someone on your team fully dedicated to copywriting, editing, and content strategies?

This is not the self-proclaimed grammar nerd or the guy with the word-of-the-day calendar on his desk. They’re fun to have around, but they’re not helping your business drive for clarity.

Having a dedicated content person to filter your messaging will give your brand and your business a big advantage.

Whether you contract someone out or hire full time, having someone dedicated to copywriting, editing, and content strategies will keep your brand protected and allow you to put your best words in front of your customers.

“I asked Charlie to help create written content for a project I was working on. In my mind, I would tell him my thoughts and he would scribe. What actually happened changed the entire trajectory of the project. We sat down and he asked questions. Clarifying, deep questions that got to the core “why” behind the project. The clarity that was produced by my time with Charlie provided me with a deeper level of clarity and allowed me to expand that project into a new revenue stream.”

-Tiny Irwin, Owner, Tiny Irwin Consulting/The Southern Whiskey Society

CHOOSE A Path

CONTENT
AUDIT

For brands who just need some help to see the forest through the trees.

Get a full brand content and messaging audit to identify gaps, inconsistencies, and opportunities.

CONTENT
workshop

For brands just starting out or already have established marketing teams.

Get the full Content Audit plus a one-day in person or virtual content workshop with Charlie.

CONTENT
COACHING

For brands that want to level up their writing, content, and marketing strategies.

Get the Content Audit, Content Workshop, plus ongoing support, coaching calls and weekly check-ins.

LET’S GET CLEAR.

Not sure where to start? Fill out the contact form and let’s get on the phone to see what’s next for your brand.